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Search Marketing 101: Choosing the Best Keywords For SEO
- By John Hill
- Published 10/8/2008
- PPC - Pay Per Click & Online Media
-
Rating:




John Hill
John Hill - A website designer, SEO UK professional and search marketing specialist with E-Gain New Media Ltd offering website design, UK SEO, PPC management and search marketing.
View all articles by John Hill
Every website owner has heard of them, every search engine uses them, and if you are into SEO you just can't ignore them. Yes, we're referring to 'keywords'. Perhaps the most crucial aspect of search marketing are keywords, and choosing the most 'relevant' keywords can be the difference between success and failure of your web-based venture.
Search marketing and knowing your keywords
A keyword is as single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.
The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.
Choosing the best keywords for SEO
When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign
because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords. Typically, there are many different methods to find best and relevant keywords and some of these steps are:
> Finding words that people use to find product or service similar to your offering.
- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
- Historical analytics data
- Data mining the search information at your site's level (if you have included a site search facility)
> A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
- Drive traffic to your website
- Spike the conversion rate for your business
- Ensure that the search engines index your website for the optimum terms
> Examine what will be your 'long tail' terms and optimise for those.
> Finding related keywords used for search on large and small search engines.
> Discovering keywords using trend related tools such as Google trends & Google Insights
> Discovering news, forums, and blog related keywords
> Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database
Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.
Search marketing and knowing your keywords
A keyword is as single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.
The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.
Choosing the best keywords for SEO
When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign
> Finding words that people use to find product or service similar to your offering.
- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
- Historical analytics data
- Data mining the search information at your site's level (if you have included a site search facility)
> A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
- Drive traffic to your website
- Spike the conversion rate for your business
- Ensure that the search engines index your website for the optimum terms
> Examine what will be your 'long tail' terms and optimise for those.
> Finding related keywords used for search on large and small search engines.
> Discovering keywords using trend related tools such as Google trends & Google Insights
> Discovering news, forums, and blog related keywords
> Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database
Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.
Spread The Word
135 Responses to "Search Marketing 101: Choosing the Best Keywords For SEO" 
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said this on 14 Dec 2010 2:31:20 AM CST
nice work . theonestore.com
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said this on 07 Mar 2009 2:21:37 AM CST
Thanks for the overview.
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said this on 08 Mar 2009 5:40:37 AM CST
you guys always hit the nail on the head. i appreciate what you folks have to say and almost always take the time to read it, keep it up and thanks guys
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said this on 09 Mar 2009 9:30:27 AM CST
Finally, some info that is worth putting to use. Yes, keywords are critical to any website. Any website owner who wants a chance at success must know and understand this. This article is hitting some great points. Research your keywords, keep the site fresh and you should be a happier "webber"
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said this on 26 Mar 2009 7:36:41 AM CST
this was very useful. thanks - http://www.free2step.com
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said this on 14 Apr 2009 10:38:30 AM CST
This article is useless! It is a perfect example of keyworded garbage designed for the sole purpose of getting the author a link. It doesn't offer a single piece of advice as to how to conduct a keyword analysis and it isn't even spell checked ("A keyword is as single word or a phrase ") or gramataically correct ("a desire to aggressively increasing your visibility"). Shameful!
If you want a real keyword analysis done, check out www.tampabaysearch.net: Tampa Bay SEO and INternet Marketing |
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said this on 21 Apr 2009 8:11:51 PM CST
Keyword analysis is why I linked here. I will follow your keyword analysis at www.tampabayearch.net
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said this on 21 Jun 2009 8:45:56 AM CST
So you're ragging on this guy for not saying much, yet you charge people $199 and not say much about how you determine the best keywords. Seems to me that we're all guilty of shameful SEO tactics!!
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said this on 29 Apr 2009 9:52:01 AM CST
Great reminder for all SEO specialists out there! I always have to remind myself to use keywords that outside parties/customers would search for, not internal company jargon or highly technical terms.
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Thanks for this article and I'm very interested about choosing keywords.
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said this on 20 May 2009 9:47:47 AM CST
Great content, Thanks for the info!
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Great Article Really Good Stuff.
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said this on 31 May 2009 4:29:10 AM CST
Ya you are right... most designers dont focus on this kind of things..
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hi,
we need seo. |
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COOL .. THANKS http://www.myboodesign.com
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said this on 11 Jun 2009 8:46:20 AM CST
Useful article to those designing or planning to have personal or business website!! Actually lots more to know....
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thanks for share, but i dont understand..
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I felt the article was useful to a degree but not much real information...But I like your updates most of the times...thanks a bunch http://hotshorturl.com/we86
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who doesnt know these seo tips bad post
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good like the steps written
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Thanks for your daily tips !!
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Hi nice &informative Article I like it
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Information is really good! thanks for such a nice info!
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said this on 18 Dec 2009 5:44:46 PM CST
Great article, I was just talking to my CEO about keywords. We've been trying to decide on the keyword church website builder or church website designer. Didn't realize that it takes a considerable effort to go after one or the other.
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said this on 21 Dec 2009 3:43:21 PM CST
A very informative article. Choosing the right keyword is really important. Though it looks simple but it's a time consuming process. I personally feel it's the first step we should do before putting up our very first website.
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said this on 29 Dec 2009 8:38:35 PM CST
Thanks for the information, nice articles
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Great Article Really Good Stuff. Thanks for your daily tips !!
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Respect,
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Keyword research is critical, as you say. It really is the foundation of every online exposure strategy. Tools are essential. I use http://www.KeyWordResearchSoftwareTool.com as it makes the research simple and effective!!
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said this on 12 Feb 2010 9:00:41 PM CST
wow its nice article to finding optimum keyword
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said this on 03 Mar 2010 6:09:41 AM CST
Very helpfull for future. Thanks
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said this on 30 Mar 2010 10:24:19 AM CST
I think some more research is in order. This article was posted 10/8/2008. Key words, according to Matt Cutts of Google, are no longer used. See this video. http://www.youtube.com/watch?v=jK7IPbnmvVU
Straight from the horse's mouth? |
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said this on 07 Apr 2010 4:28:20 AM CST
It's important to choose keyword,but more hot the keyword and the more View time have,fianally,the Click to rate is so low that usually I don't know how to solve it.Is there anyone to help me ?
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said this on 08 Apr 2010 1:44:28 PM CST
I found this article interesting, and will be taking note and maybe re-thinking my stratergy for driving customers to my site.
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Nice writeup ;-)
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Its really very informative and helpful
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Very useful, thanks for the heads up. I'll apply it to my sites www.debtline-direct.com and www.themoneyexpress.co.uk.
Thanks again, Sarah. |
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Thanks for the overview.
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Thanks, when ever I catch an article like this, it gives me motive towards the type of seo I should be working on.
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giá vé máy bay rẻ chỉ từ 45USD/chiều ( Air Asia )
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- Home
- PPC - Pay Per Click & Online Media
- Search Marketing 101: Choosing the Best Keywords For SEO
Search Marketing 101: Choosing the Best Keywords For SEO
- By John Hill
- Published 10/8/2008
- PPC - Pay Per Click & Online Media
-
Rating:




John Hill
John Hill - A website designer, SEO UK professional and search marketing specialist with E-Gain New Media Ltd offering website design, UK SEO, PPC management and search marketing.
View all articles by John Hill
Every website owner has heard of them, every search engine uses them, and if you are into SEO you just can't ignore them. Yes, we're referring to 'keywords'. Perhaps the most crucial aspect of search marketing are keywords, and choosing the most 'relevant' keywords can be the difference between success and failure of your web-based venture.
Search marketing and knowing your keywords
A keyword is as single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.
The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.
Choosing the best keywords for SEO
When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign
because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords. Typically, there are many different methods to find best and relevant keywords and some of these steps are:
> Finding words that people use to find product or service similar to your offering.
- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
- Historical analytics data
- Data mining the search information at your site's level (if you have included a site search facility)
> A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
- Drive traffic to your website
- Spike the conversion rate for your business
- Ensure that the search engines index your website for the optimum terms
> Examine what will be your 'long tail' terms and optimise for those.
> Finding related keywords used for search on large and small search engines.
> Discovering keywords using trend related tools such as Google trends & Google Insights
> Discovering news, forums, and blog related keywords
> Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database
Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.
Search marketing and knowing your keywords
A keyword is as single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.
The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.
Choosing the best keywords for SEO
When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign
> Finding words that people use to find product or service similar to your offering.
- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.
- Historical analytics data
- Data mining the search information at your site's level (if you have included a site search facility)
> A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:
- Drive traffic to your website
- Spike the conversion rate for your business
- Ensure that the search engines index your website for the optimum terms
> Examine what will be your 'long tail' terms and optimise for those.
> Finding related keywords used for search on large and small search engines.
> Discovering keywords using trend related tools such as Google trends & Google Insights
> Discovering news, forums, and blog related keywords
> Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database
Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.
Spread The Word
135 Responses to "Search Marketing 101: Choosing the Best Keywords For SEO" 
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said this on 07 Mar 2009 2:21:37 AM CST
Thanks for the overview.
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said this on 09 Mar 2009 9:30:27 AM CST
Finally, some info that is worth putting to use. Yes, keywords are critical to any website. Any website owner who wants a chance at success must know and understand this. This article is hitting some great points. Research your keywords, keep the site fresh and you should be a happier "webber"
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said this on 14 Apr 2009 10:38:30 AM CST
This article is useless! It is a perfect example of keyworded garbage designed for the sole purpose of getting the author a link. It doesn't offer a single piece of advice as to how to conduct a keyword analysis and it isn't even spell checked ("A keyword is as single word or a phrase ") or gramataically correct ("a desire to aggressively increasing your visibility"). Shameful!
If you want a real keyword analysis done, check out www.tampabaysearch.net: Tampa Bay SEO and INternet Marketing |
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said this on 21 Apr 2009 8:11:51 PM CST
Keyword analysis is why I linked here. I will follow your keyword analysis at www.tampabayearch.net
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said this on 21 Jun 2009 8:45:56 AM CST
So you're ragging on this guy for not saying much, yet you charge people $199 and not say much about how you determine the best keywords. Seems to me that we're all guilty of shameful SEO tactics!!
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said this on 29 Apr 2009 9:52:01 AM CST
Great reminder for all SEO specialists out there! I always have to remind myself to use keywords that outside parties/customers would search for, not internal company jargon or highly technical terms.
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Thanks for this article and I'm very interested about choosing keywords.
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Useful article to those designing or planning to have personal or business website!! Actually lots more to know....
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Great article, I was just talking to my CEO about keywords. We've been trying to decide on the keyword church website builder or church website designer. Didn't realize that it takes a considerable effort to go after one or the other.
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said this on 21 Dec 2009 3:43:21 PM CST
A very informative article. Choosing the right keyword is really important. Though it looks simple but it's a time consuming process. I personally feel it's the first step we should do before putting up our very first website.
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said this on 30 Mar 2010 10:24:19 AM CST
I think some more research is in order. This article was posted 10/8/2008. Key words, according to Matt Cutts of Google, are no longer used. See this video. http://www.youtube.com/watch?v=jK7IPbnmvVU
Straight from the horse's mouth? |
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It's important to choose keyword,but more hot the keyword and the more View time have,fianally,the Click to rate is so low that usually I don't know how to solve it.Is there anyone to help me ?
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I found this article interesting, and will be taking note and maybe re-thinking my stratergy for driving customers to my site.
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Thanks again, Sarah. |
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said this on 22 Nov 2010 12:19:56 AM CST
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said this on 22 Nov 2010 11:06:17 AM CST
Excellent article with really good info. Keywords are really important, including geo targeted keywords.
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said this on 24 Nov 2010 5:50:02 PM CST
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said this on 09 Dec 2010 9:02:33 AM CST
Parabéns primeiramente ao redator, ao site, conteúdo de facil compreendimento dinâmico realmente me prendeu, uma otima informação, concerteza esta informação incrementará meu conhecimento em Keywords foi de otima ajuda!
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said this on 18 Dec 2010 10:45:27 PM CST
Great advice about keywords. thanks!
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said this on 01 Jan 2011 12:07:15 AM CST
Thanks for share.. but i don't understand...
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said this on 17 Jan 2011 2:50:29 AM CST
Thanks for the Info on keywords,I needed the insight,keep the tips coming.
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