- Home
- PPC - Pay Per Click & Online Media
- How Can I Set up a Google AdWords Account?
How Can I Set up a Google AdWords Account?
- By Adrian Bold
- Published 10/28/2008
- PPC - Pay Per Click & Online Media
-
Rating:




Adrian Bold
Adrian Bold works for ImpactMedia, a specialist in AdWords management who have published some Google AdWords Tips for advertisers just starting out.
View all articles by Adrian Bold
Google AdWords is one of the most important things that you can use when promoting your business. If you have an online business, you understand the importance of getting your name out there. In order to stay in business, you need sales. In order to get sales, you need traffic… and lots of it!
With the power of Google AdWords, you can multiply your effectiveness and start to bring in massive amounts of targeted traffic quickly.
So how exactly do you get started and set up your Google AdWords account?
Setting up a Google AdWords account is actually quite easy. To begin, simply go to http://google.com and click on advertising programs. If you have some type of account with Google already, you can use your existing login for Google AdWords as well. If you don't have a Google account (like Gmail or Blogger) you can simply create a new one. This is pretty easy and can be done in a few minutes. If you've ever created a new email account you can set up a Google account relatively painlessly.
From there, you can just follow the prompts to get started. You will need a credit card or debit card to put on file with Google. This way, when your ads run, they will have some way to charge you for them.
After you've set up all of the administration information with Google, you can get on to customising your ad plan. The great thing about Google AdWords is that it is completely customisable to your business needs. You can write your own ads and make your own list of keywords
that will trigger the ads. You can set your daily budget to something that is good for your company.
Google AdWords has the ability to send highly targeted traffic to your website. It does this by using the search terms that people use on Google to choose which ads are displayed. When someone performs a search including a word or phrase that is in your keyword list, your ad will appear. This means that you will only be getting traffic that is looking for what you have to offer. You won't be wasting money on people that aren't looking for the topic that your product falls under.
At first, you will probably want to start out with a low daily budget. Start small and let your confidence grow. When you reach your budget, Google will stop showing your ads. This means that you won't waste too much money right off the bat. It's usually better to play around with your ads and your cost-per-click before you go all out. If you're not careful you can spend a lot of money on AdWords. Therefore it's usually a good idea to have your ducks in a row before you raise the daily budget.
Make sure that your site is converting the traffic that you receive. You don't want to send all of this traffic from Google if you're not going to make any money off of it.
Another great thing about Google AdWords is that you can turn on the traffic almost immediately. People use Google all over the world and there is always someone looking for what you have to offer. AdWords is simple to get started with but if you plan on growing a really large campaign, you should invest in a good book or training course as there are important subtleties you'll need to understand to get the most out of your account.
With the power of Google AdWords, you can multiply your effectiveness and start to bring in massive amounts of targeted traffic quickly.
So how exactly do you get started and set up your Google AdWords account?
Setting up a Google AdWords account is actually quite easy. To begin, simply go to http://google.com and click on advertising programs. If you have some type of account with Google already, you can use your existing login for Google AdWords as well. If you don't have a Google account (like Gmail or Blogger) you can simply create a new one. This is pretty easy and can be done in a few minutes. If you've ever created a new email account you can set up a Google account relatively painlessly.
From there, you can just follow the prompts to get started. You will need a credit card or debit card to put on file with Google. This way, when your ads run, they will have some way to charge you for them.
After you've set up all of the administration information with Google, you can get on to customising your ad plan. The great thing about Google AdWords is that it is completely customisable to your business needs. You can write your own ads and make your own list of keywords
Google AdWords has the ability to send highly targeted traffic to your website. It does this by using the search terms that people use on Google to choose which ads are displayed. When someone performs a search including a word or phrase that is in your keyword list, your ad will appear. This means that you will only be getting traffic that is looking for what you have to offer. You won't be wasting money on people that aren't looking for the topic that your product falls under.
At first, you will probably want to start out with a low daily budget. Start small and let your confidence grow. When you reach your budget, Google will stop showing your ads. This means that you won't waste too much money right off the bat. It's usually better to play around with your ads and your cost-per-click before you go all out. If you're not careful you can spend a lot of money on AdWords. Therefore it's usually a good idea to have your ducks in a row before you raise the daily budget.
Make sure that your site is converting the traffic that you receive. You don't want to send all of this traffic from Google if you're not going to make any money off of it.
Another great thing about Google AdWords is that you can turn on the traffic almost immediately. People use Google all over the world and there is always someone looking for what you have to offer. AdWords is simple to get started with but if you plan on growing a really large campaign, you should invest in a good book or training course as there are important subtleties you'll need to understand to get the most out of your account.
Spread The Word
89 Responses to "How Can I Set up a Google AdWords Account?" 
|
said this on 24 Jan 2009 7:17:05 AM CST
Adwords advertisement is really working for me. I have been advertising a page which only contains adsense :). You will not believe my ROI is more than 75%.
|
|
said this on 12 Mar 2010 3:14:45 PM CST
I get the feeling Mr. Bold works for Google. I tried Adwords and found they have "NO" Tech support. There is no Phone # to call, No email support, or any other way to contact them. They do have a forum that no one from Google bothers to answer.
It's hard to believe a company the size of Google treats their customers like they are totally insignificant. |
|
said this on 29 Jul 2010 5:35:11 PM CST
Yes, I agree I signed up and went with an amout that was small! Well I got had and no one to help me. I do Agree with Mark.
|
|
said this on 03 Dec 2011 9:51:49 PM CST
Really liked the article-and i haven't applied Adsense/Adword on my blog-soon i am going to implement as i am now getting pretty good traffic on my blog:)
|
|
said this on 22 Sep 2010 4:14:53 AM CST
I used adwords for our site http://www.citibox.es . I used the free allocation that came from our website host and spent a further €70 so we had around 12 days of advertising on our budget of €10 / day. I didn't record conversion rates but we got around 20 hits a day from our €10 investment. This is not scientific but my gut feeling is that we did not recover our advertising expenditure from sales.
Adwords advertises on a Google search as well as on other peoples' websites. The hits from related websites were of a much higher quality than the hits from the Google search engine. Hope this is helpful. |
|
said this on 22 Sep 2010 10:53:47 AM CST
I see many of you are complaining about the ROI not being, for lack of a better term, "Instant". You apparently expect your servers to crash from all the traffic AdWords will be sending you, with your $5/day budget. It's just not gonna happen. I have a number of sites that use AdWords. They do better as time goes by simply because it is a learning process. One of my sites, www.southwestwholesalebar gains.com, a wholesale site for eBayers, Amazon sellers, and other types of resellers gets about 6 conversions a day. We only spend $2/day for that site. I'm sure that if we wanted to spend $4/day we would probably get at least 10 conversions a day. We're happy with what we are doing at the moment. For the first couple of months we actually had 0 conversions because we were targeting too many keywords so our budget ran out before anybody that was truly interested in purchasing our products saw our ads. We have since scaled down the number of keywords that we use, and in turn that has increased our ROI and conversion rate.
My suggestion to all of you that say this form of advertisement is no good is this: Go to eBay and search for "Google AdWords" or "Google Coupon" and buy you one of the $100 or greater value coupons. You shouldn't pay over $10 for this. Use this coupon (you will have to set up a new account if your AdWords account is over 14 days old) on AdWords. You will have to pay a $10 activation fee, but only $5 of that is actually kept by Google. The balance is yours to advertise with. Now, use this minimal investment (you shouldn't have more than $20 invested in this, and have at least $105 in advertising credit) to figure out AdWords. Add all of the keywords that you think you want, create at least two ads for each campaign, and let it go to work. Yeah, you're going to waste some of that credit, but you'll gain valuable knowledge that you would be paying somebody else $1,000's for if you have them manage your AdWords. Look at your account often, and make changes as needed. Are there a few keywords that get alot of clicks but no conversions? If so, remove them. They're just costing you money. (I should have mentioned this early on, but make sure that you install the conversion tracking code to your site as described or you'll register 0's for conversions and it will seem as if you're spending $$$ for nothing. I did this my first few months and I was going to drop the program.) Once you hone your keywords down to the ones that have the greatest ROI your ad costs will go down. Pretty soon you will not lose any $ on your ads, but instead you will be making money from them. I hope this is of some help to you readers. If you don't have the time to invest in learning the ins and outs of AdWords I would suggest hiring a PPC management company. It is worth the investment. A good one can be found at http://meynonline.com. I think they are updating their site but you can submit a contact form or quote request to them. |
|
said this on 13 Apr 2011 2:14:41 PM CST
I really agree with you Mark!!!. I recently buy adwords, and you know what? they said my web have a problem, because i have many site links in my page. hey come on... I've purchased they product, but why they was interfering with my web. And until now, I really dont know who to contact for this issue.
|
|
said this on 11 Jul 2011 7:38:49 PM CST
My website is a shopping mall (www.acountryconnection.c om) with much to offer, its hard to come up with just a few good keywords. When I figure it out I will give AdWords a try. Any keyword suggestions?
|
|
said this on 01 Feb 2009 7:06:16 PM CST
From the beginning,europehandbag.com has a good concept of Designer Handbags and was clear what exactly attract their clients' attention. For years of dealing in replica handbags, our prosperous business proved that it is right to stick to original Fake Handbags exquisite workmanship and superb detailing. It is www.europehandbag.com principle to be honest with the inspiration of each Inspired Handbag. www.europehandbag.com never and ever give up the craftsmanship, material, to lower the cost and come out cheap. We believe in high quality, and original design.
|
|
said this on 01 Mar 2009 6:07:17 PM CST
Good Write-Up! One quick question. Lets say you set a budget at $10/day ($300/mth). Whats is a fair expected rate of ROI in 30 days? What type of returns on investment are people experiencing.
|
|
said this on 02 Mar 2009 11:24:42 AM CST
Haven't been able to make a decision on this and this article has helped us in our future advertising. Thank you.
|
|
said this on 13 Apr 2009 1:56:46 AM CST
Globalsewingmachine.com - Sewing Machines Wholesale,Sewing Accessories,Sewing Supplies,Cutting Machine,Lockstitch Machine,Double Needle Lockstitch, Overlock Sewing Machine,Stretch Sewing Machine,Special Sewing Machine,Motor Spare Parts Machine,Accessories ecommerce,Online shopping supplier and more from China.
|
|
said this on 13 Apr 2009 1:57:38 AM CST
Globalsewingmachine.com - Sewing Machines Wholesale,Sewing Accessories,Sewing Supplies,Cutting Machine,Lockstitch Machine,Double Needle Lockstitch, Overlock Sewing Machine,Stretch Sewing Machine,Special Sewing Machine,Motor Spare Parts Machine,Accessories ecommerce,Online shopping supplier and more from China.
|
|
said this on 20 Apr 2009 9:09:18 AM CST
مرکز فروش اینترنتی سفال وفرش وزعفران وسنگ های ساختمانی کاملاً ایرانی
|
|
said this on 30 Apr 2009 6:04:43 AM CST
good like it : i have done for www.tendertiger.com
|
|
said this on 06 May 2009 10:12:53 PM CST
This is a pretty good article but it only gives you the very basics
|
|
said this on 10 May 2009 5:07:39 AM CST
it is a great I like it. many thanks from
http://www.cars4rents.com |
|
said this on 23 May 2009 1:09:33 PM CST
Dale's be joined to you for many years.And your doing great. I have this new website to promote, if you could help? Thanks. My company name: Clicketyklat.
|
|
said this on 08 Jun 2009 9:32:18 AM CST
Thank you for the information
|
|
said this on 09 Jun 2009 2:14:48 AM CST
Thanks, very interesting. I think a little bit of turn-on/turn-off adwords makes so much sense. It is control over advertising like we've never really had before. Just a thought - what do people think of doing a little bit as well with Yahoo.
|
|
said this on 11 Jun 2009 8:01:59 AM CST
Motorama - Over 30 years of quality pre-owned cars. From economic to luxurious to 4x4 and bakkies. We are situated in Goodwood, Cape Town. Call Heinrich + 27 (0) 71 685 9555 or e-mail: motorama@live.co.za, Website: http://motorama.webs.com
|
|
said this on 24 Jun 2009 10:11:05 AM CST
do i haft to pay for it
|
|
said this on 26 Jul 2009 10:32:01 AM CST
จำหน่ายน้ำผลไม้เพื่อสุขภาพ ปลีก-ส่ง บริการส่งฟรี พร้อมคำแนะนำดี ๆ เกี่ยวกับสุขภาพ รับประกันได้ของแท้แน่นอน รับสมัครตัวแทนจำหน่าย รายได้ดี มีความมั่น อิสะ พร้อม ท่องเที่ยวฟรี สนใจติดต่อ ผอ.แสนดี 085-555-9097
|
|
said this on 26 Jul 2009 1:20:40 PM CST
This is a pretty good article but it only gives you the very basics
|
|
said this on 17 Aug 2009 1:41:23 PM CST
Best new models , best prices !!!
|
|
said this on 17 Aug 2009 1:45:08 PM CST
BEST SUMMER DRESS SHOP!
BEST NEW MODELS! WELCOME! |
|
said this on 29 Aug 2009 10:42:38 AM CST
Adwords can be helpful if you are already bring cash in so as to alot for advertising free be's takes up more time bet can help get you started.
http://store.ebay.com/croberts-shopping-express |
|
said this on 29 Aug 2009 10:47:02 AM CST
Adwords can be helpful if you are already bring cash in so as to alot for advertising free be's takes up more time bet can help get you started.
http://stores.ebay.com/croberts-shopping-express P.S. all in all good reading |
|
said this on 04 Oct 2009 5:53:10 AM CST
A Great bit of Guidance to Google Ads, however, It doesn't also state that the Adverts can also appear on popular Network sites that has a huge amount of visibility on the internet. As an SEO Company ourselves we would always advise clientelle to go down the Search Engine Optimisation avenue first and then as a specific for item advertising or hard to market keyword then Google Ads are an option depending on cost per click. As a return on Investment (ROI) the SEO campaign would always outweigh the Google Ads due to the amount of search engines your website appears on. Just from my experiences. Website owners need more of this kind of advice on a daily basis. Thanks
|
|
said this on 23 Jul 2010 7:20:06 PM CST
Excellent Advice!!! I have run dozens of adwords campaigns on Google over the past 5 years with very little success. However, as soon as I began an SEO Campaign with a well known company my web stats began to climb and my adsense account is now showing ROI along with sales stats from my products.
|
|
said this on 23 Jul 2010 7:24:50 PM CST
Please Visit: www.easyworkathome.ws
|
|
said this on 10 Oct 2009 9:45:22 AM CST
Good basic information. Every site is different and you just need to see what works for you.
www.bodydreams.com |
|
said this on 11 Oct 2009 7:03:49 AM CST
We all need encouragement in life right? Check out www.NeedEncourgement.com today!
|
|
said this on 23 Oct 2009 11:28:58 AM CST
Great article. www.eeochelpline.com Has your employer discriminated against you?
|
|
said this on 09 Nov 2009 5:43:58 AM CST
Not bad ... are you looking for car window tinting in Sheffield ... just follow this link for more info: http://tint.yolasite.com
QuickTint |
|
said this on 10 Nov 2009 12:06:29 AM CST
It is easy. Good. I have done from http://www.brandfad.com
|
|
said this on 19 Nov 2009 8:24:20 PM CST
Good basic information....my sites are pretty new and in need of a traffic boost at http://www.huntingforoptics.com
|
|
said this on 21 Nov 2009 9:55:46 AM CST
Google AdWords неподнимает в рейтинге поиска, нечего пи...деть. Дает большую прибыль если портал раскручен, или товар пользуется спросом. Интересно зачем остальные выкидывают ссылки своих сайтов? Если у них все так хорошо налажено, ни ради похвальства :)))
|
|
said this on 30 Nov 2009 1:21:07 PM CST
I have learned that Google ad words can be very expensive. If you have a 10 dollar a budget per day, you will find out that after 11:00am your ads wont show anymore because you have exceeded your budget. I ended up spending too much money on ad words. I decided to put most of my money on bettering my SEO. If you can better you SEO you do not have to worry about spending so much money on ad words.
www.billboardsetcinc.com |
|
said this on 03 Dec 2009 7:21:11 AM CST
It is good
|
|
said this on 07 Dec 2009 5:36:24 PM CST
Adwords is an effective campaign which can bring instant traffics. We must keep close watch to our campaign and its effectiveness. No point getting many clicks but no sales.
|
|
said this on 05 Jan 2010 5:13:48 AM CST
Organic seo is a good method of increase your site traffic, because adword increase your site traffic when your pay more money but organic seo your pay one time and benefit more time.
|
|
said this on 12 Jan 2010 11:47:40 AM CST
This article contain really useful information about good adwords. Nice shearing.
http://foodydrinks.blogspot.com |
|
said this on 18 Jan 2010 2:38:16 AM CST
We have an compentetive rate in Kenya and tanzania safari and Adventure for more information login our website ..
|
|
said this on 27 Jan 2010 11:53:15 PM CST
|
|
said this on 24 Feb 2010 12:35:42 AM CST
Google AdWords has no tech support. Their service is terrible I would not recomend them to anyone.
|
|
said this on 26 Jun 2010 5:14:13 AM CST
This is a right comment. I saw Google ad words is a advertisement service and more search engine provided of that service.
Team http://www.helplinela w.com |
|
said this on 25 Mar 2010 2:37:26 PM CST
Thanks for this steps and tips
|
|
said this on 08 Apr 2010 6:21:04 AM CST
I do not know. But I guess I'll check this out. Nice article. I wonder what about the tech support?
|
|
said this on 14 Apr 2010 8:51:37 AM CST
i try before but didn't work for me...
|
|
said this on 15 Apr 2010 4:50:57 AM CST
Good article. We at The Dentist Abroad.com have not used Adsense yet, as we are currently building up content and going the organic route. However, when we are ready, we will be using Adsense.
|
|
said this on 17 May 2010 1:25:55 AM CST
Good article! I'll try to use google adwords for my project http://ezona.org
|
|
said this on 13 Jul 2010 1:45:24 AM CST
Thank you very much for the infomation. I knew a little, but now I think I know more.
|
|
said this on 30 Jul 2010 3:56:14 AM CST
GOLDLAND WATER PROJECT EQUIPMENT CO., LTD. is Chinese water meter manufacturer supplying various types of quality water meters, spare parts,valves,Copper Fitting & Flange
|
|
said this on 06 Aug 2010 2:33:13 AM CST
Google Adwords does get you traffic quickly, but it's a steep and expensive learning curve for most people - the Adwords interface is frighteningly complicated and the support is hit and miss - I agree that for multi-billion dollar business not having phone support is appauling... if they want us to spend 1000's $ with them each year then they should help a lot more... I get more personal help from the local grocer when I buy a pound of tomatoes !!
|
|
said this on 26 Aug 2010 5:27:24 AM CST
SportBooker Mansion88
20% Sign-up Bonus Promotion |
|
said this on 26 Aug 2010 5:28:52 AM CST
Shopping Campaign - Campaign Shopping
We have more than 6 million items and offer you a best price and special discount. Most items was free shipping in US. Looking for cheap product at ShoppingCampaign.com |
|
said this on 16 Oct 2010 7:36:01 AM CST
Google Adwords makes it easy to promote our ad for a very extensive traffic .. thanks for the info
|
|
said this on 11 Dec 2010 10:21:53 AM CST
Thank you, I am very grateful for this letter. I'm already using Google AdWords, but only through an intermediary company (It's expensive!!!).
|
|
said this on 27 Dec 2010 5:11:12 AM CST
Thanks for the tips on Google AdWords,Keep the tips coming.
|
|
said this on 04 Feb 2011 7:39:39 AM CST
We use Google adwords, The conversion rate seems to be higher with them, over those who just find out site www.Ealtbay.com
|
|
said this on 10 Feb 2011 4:55:09 AM CST
Thanks for the information. I would be reading your articles regularly from now on. If you really want to curb out embarrassing sexual disability from your body, then it’s time to employ VigRx plus pills. You can buy and find more information about Vigrx plus and its ingredients online from http://www.penisenlargementways.com/.
|
|
said this on 22 Feb 2011 1:02:13 AM CST
ya this is awesome post for increasing targeted traffic to the website, and it's really workable and you can get fast return..
thanks for shearing.... |
|
said this on 09 Mar 2011 3:56:51 AM CST
Thanks for sharing so good article about Google ad words.
|
|
said this on 10 Mar 2011 9:00:12 AM CST
Very good information..it helps me for http://slickdeals2buy.com
|
|
said this on 31 Mar 2011 4:38:56 AM CST
Some of that is true!
|
|
said this on 07 Apr 2011 8:23:08 PM CST
This information is i look for long long time ago, thank very much for information.
Land For Sale in Lombok |
|
said this on 29 May 2011 7:17:00 AM CST
Türkiyenin en kaliteli, çeşidin çok olduğu erotikshop sitesi, erotik marketin adresi, her türlü zevk ürünleri, aletleri bulunur.
GSM:0535 429 46 01 GSM:0543 664 70 81 ErotikShop, Geciktirici Sprey, Penis Büyütücü Hap, SexShop, Realistik Manken, |
|
said this on 29 May 2011 7:19:57 AM CST
ErotikShop, Geciktirici Sprey, Penis Büyütücü Hap, SexShop, Realistik Manken,
Türkiyenin en kaliteli, çeşidin çok olduğu erotikshop sitesi, erotik marketin adresi, her türlü zevk ürünleri, aletleri bulunur. GSM:0535 429 46 01 GSM:0543 664 70 81 http://www.erotikshop90.com erotikshop90@hotmail.com |
|
said this on 01 Jun 2011 3:44:48 AM CST
adwords is where Google is getting its money from,
I tried it , its working but costing so much.. so ı tries SEO , much better returns.. Dont only rely on adwords !! |
|
said this on 25 Jun 2011 10:08:41 AM CST
Did you order their pen style ecig and if so how did it function?
http://www.onlyecig.c om |
|
said this on 02 Jul 2011 7:37:09 AM CST
mükemmel bir içerik diyebilriz :D
|
|
said this on 02 Jul 2011 7:37:10 AM CST
mükemmel bir içerik diyebilriz :D
|
|
said this on 18 Jul 2011 11:32:19 AM CST
LPMP Gorontalo Bloggers are looking for articles about google adwords, thanks for the enlightenment of your knowledge.
|
|
said this on 23 Nov 2011 8:55:22 PM CST
Good article, rather short. This really is just the basics. With no real support from Google on AdWords, making a decision can be hard. I'm still debating on this.
|
|
said this on 31 Dec 2011 1:59:52 PM CST
Hello! afececg interesting afececg site! I'm really like it! Very, very afececg good!
|
|
said this on 26 Jan 2012 7:02:40 AM CST
Wow, this is great .. if that!
Thanks for the information, an article of great value .. eh! Now I am going to proclaim to google adwords, thanks ..! |
|
said this on 02 Feb 2012 9:44:23 PM CST
An article first, thanks for sharing valuable information like this ..!
Continue to share new information, thanks ..! Greetings..! |
|
said this on 06 Feb 2012 4:35:08 AM CST
But I guess I'll check this out. Nice article. I wonder what about the tech support?
|
- Home
- PPC - Pay Per Click & Online Media
- How Can I Set up a Google AdWords Account?
How Can I Set up a Google AdWords Account?
- By Adrian Bold
- Published 10/28/2008
- PPC - Pay Per Click & Online Media
-
Rating:




Adrian Bold
Adrian Bold works for ImpactMedia, a specialist in AdWords management who have published some Google AdWords Tips for advertisers just starting out.
View all articles by Adrian Bold
Google AdWords is one of the most important things that you can use when promoting your business. If you have an online business, you understand the importance of getting your name out there. In order to stay in business, you need sales. In order to get sales, you need traffic… and lots of it!
With the power of Google AdWords, you can multiply your effectiveness and start to bring in massive amounts of targeted traffic quickly.
So how exactly do you get started and set up your Google AdWords account?
Setting up a Google AdWords account is actually quite easy. To begin, simply go to http://google.com and click on advertising programs. If you have some type of account with Google already, you can use your existing login for Google AdWords as well. If you don't have a Google account (like Gmail or Blogger) you can simply create a new one. This is pretty easy and can be done in a few minutes. If you've ever created a new email account you can set up a Google account relatively painlessly.
From there, you can just follow the prompts to get started. You will need a credit card or debit card to put on file with Google. This way, when your ads run, they will have some way to charge you for them.
After you've set up all of the administration information with Google, you can get on to customising your ad plan. The great thing about Google AdWords is that it is completely customisable to your business needs. You can write your own ads and make your own list of keywords
that will trigger the ads. You can set your daily budget to something that is good for your company.
Google AdWords has the ability to send highly targeted traffic to your website. It does this by using the search terms that people use on Google to choose which ads are displayed. When someone performs a search including a word or phrase that is in your keyword list, your ad will appear. This means that you will only be getting traffic that is looking for what you have to offer. You won't be wasting money on people that aren't looking for the topic that your product falls under.
At first, you will probably want to start out with a low daily budget. Start small and let your confidence grow. When you reach your budget, Google will stop showing your ads. This means that you won't waste too much money right off the bat. It's usually better to play around with your ads and your cost-per-click before you go all out. If you're not careful you can spend a lot of money on AdWords. Therefore it's usually a good idea to have your ducks in a row before you raise the daily budget.
Make sure that your site is converting the traffic that you receive. You don't want to send all of this traffic from Google if you're not going to make any money off of it.
Another great thing about Google AdWords is that you can turn on the traffic almost immediately. People use Google all over the world and there is always someone looking for what you have to offer. AdWords is simple to get started with but if you plan on growing a really large campaign, you should invest in a good book or training course as there are important subtleties you'll need to understand to get the most out of your account.
With the power of Google AdWords, you can multiply your effectiveness and start to bring in massive amounts of targeted traffic quickly.
So how exactly do you get started and set up your Google AdWords account?
Setting up a Google AdWords account is actually quite easy. To begin, simply go to http://google.com and click on advertising programs. If you have some type of account with Google already, you can use your existing login for Google AdWords as well. If you don't have a Google account (like Gmail or Blogger) you can simply create a new one. This is pretty easy and can be done in a few minutes. If you've ever created a new email account you can set up a Google account relatively painlessly.
From there, you can just follow the prompts to get started. You will need a credit card or debit card to put on file with Google. This way, when your ads run, they will have some way to charge you for them.
After you've set up all of the administration information with Google, you can get on to customising your ad plan. The great thing about Google AdWords is that it is completely customisable to your business needs. You can write your own ads and make your own list of keywords
Google AdWords has the ability to send highly targeted traffic to your website. It does this by using the search terms that people use on Google to choose which ads are displayed. When someone performs a search including a word or phrase that is in your keyword list, your ad will appear. This means that you will only be getting traffic that is looking for what you have to offer. You won't be wasting money on people that aren't looking for the topic that your product falls under.
At first, you will probably want to start out with a low daily budget. Start small and let your confidence grow. When you reach your budget, Google will stop showing your ads. This means that you won't waste too much money right off the bat. It's usually better to play around with your ads and your cost-per-click before you go all out. If you're not careful you can spend a lot of money on AdWords. Therefore it's usually a good idea to have your ducks in a row before you raise the daily budget.
Make sure that your site is converting the traffic that you receive. You don't want to send all of this traffic from Google if you're not going to make any money off of it.
Another great thing about Google AdWords is that you can turn on the traffic almost immediately. People use Google all over the world and there is always someone looking for what you have to offer. AdWords is simple to get started with but if you plan on growing a really large campaign, you should invest in a good book or training course as there are important subtleties you'll need to understand to get the most out of your account.
Spread The Word
89 Responses to "How Can I Set up a Google AdWords Account?" 
|
said this on 24 Jan 2009 7:17:05 AM CST
Adwords advertisement is really working for me. I have been advertising a page which only contains adsense :). You will not believe my ROI is more than 75%.
|
|
said this on 12 Mar 2010 3:14:45 PM CST
I get the feeling Mr. Bold works for Google. I tried Adwords and found they have "NO" Tech support. There is no Phone # to call, No email support, or any other way to contact them. They do have a forum that no one from Google bothers to answer.
It's hard to believe a company the size of Google treats their customers like they are totally insignificant. |
|
said this on 29 Jul 2010 5:35:11 PM CST
Yes, I agree I signed up and went with an amout that was small! Well I got had and no one to help me. I do Agree with Mark.
|
|
said this on 03 Dec 2011 9:51:49 PM CST
Really liked the article-and i haven't applied Adsense/Adword on my blog-soon i am going to implement as i am now getting pretty good traffic on my blog:)
|
|
said this on 22 Sep 2010 4:14:53 AM CST
I used adwords for our site http://www.citibox.es . I used the free allocation that came from our website host and spent a further €70 so we had around 12 days of advertising on our budget of €10 / day. I didn't record conversion rates but we got around 20 hits a day from our €10 investment. This is not scientific but my gut feeling is that we did not recover our advertising expenditure from sales.
Adwords advertises on a Google search as well as on other peoples' websites. The hits from related websites were of a much higher quality than the hits from the Google search engine. Hope this is helpful. |
|
said this on 22 Sep 2010 10:53:47 AM CST
I see many of you are complaining about the ROI not being, for lack of a better term, "Instant". You apparently expect your servers to crash from all the traffic AdWords will be sending you, with your $5/day budget. It's just not gonna happen. I have a number of sites that use AdWords. They do better as time goes by simply because it is a learning process. One of my sites, www.southwestwholesalebar gains.com, a wholesale site for eBayers, Amazon sellers, and other types of resellers gets about 6 conversions a day. We only spend $2/day for that site. I'm sure that if we wanted to spend $4/day we would probably get at least 10 conversions a day. We're happy with what we are doing at the moment. For the first couple of months we actually had 0 conversions because we were targeting too many keywords so our budget ran out before anybody that was truly interested in purchasing our products saw our ads. We have since scaled down the number of keywords that we use, and in turn that has increased our ROI and conversion rate.
My suggestion to all of you that say this form of advertisement is no good is this: Go to eBay and search for "Google AdWords" or "Google Coupon" and buy you one of the $100 or greater value coupons. You shouldn't pay over $10 for this. Use this coupon (you will have to set up a new account if your AdWords account is over 14 days old) on AdWords. You will have to pay a $10 activation fee, but only $5 of that is actually kept by Google. The balance is yours to advertise with. Now, use this minimal investment (you shouldn't have more than $20 invested in this, and have at least $105 in advertising credit) to figure out AdWords. Add all of the keywords that you think you want, create at least two ads for each campaign, and let it go to work. Yeah, you're going to waste some of that credit, but you'll gain valuable knowledge that you would be paying somebody else $1,000's for if you have them manage your AdWords. Look at your account often, and make changes as needed. Are there a few keywords that get alot of clicks but no conversions? If so, remove them. They're just costing you money. (I should have mentioned this early on, but make sure that you install the conversion tracking code to your site as described or you'll register 0's for conversions and it will seem as if you're spending $$$ for nothing. I did this my first few months and I was going to drop the program.) Once you hone your keywords down to the ones that have the greatest ROI your ad costs will go down. Pretty soon you will not lose any $ on your ads, but instead you will be making money from them. I hope this is of some help to you readers. If you don't have the time to invest in learning the ins and outs of AdWords I would suggest hiring a PPC management company. It is worth the investment. A good one can be found at http://meynonline.com. I think they are updating their site but you can submit a contact form or quote request to them. |
|
said this on 13 Apr 2011 2:14:41 PM CST
I really agree with you Mark!!!. I recently buy adwords, and you know what? they said my web have a problem, because i have many site links in my page. hey come on... I've purchased they product, but why they was interfering with my web. And until now, I really dont know who to contact for this issue.
|
|
said this on 11 Jul 2011 7:38:49 PM CST
My website is a shopping mall (www.acountryconnection.c om) with much to offer, its hard to come up with just a few good keywords. When I figure it out I will give AdWords a try. Any keyword suggestions?
|
|
said this on 01 Feb 2009 7:06:16 PM CST
From the beginning,europehandbag.com has a good concept of Designer Handbags and was clear what exactly attract their clients' attention. For years of dealing in replica handbags, our prosperous business proved that it is right to stick to original Fake Handbags exquisite workmanship and superb detailing. It is www.europehandbag.com principle to be honest with the inspiration of each Inspired Handbag. www.europehandbag.com never and ever give up the craftsmanship, material, to lower the cost and come out cheap. We believe in high quality, and original design.
|
|
said this on 01 Mar 2009 6:07:17 PM CST
Good Write-Up! One quick question. Lets say you set a budget at $10/day ($300/mth). Whats is a fair expected rate of ROI in 30 days? What type of returns on investment are people experiencing.
|
|
said this on 02 Mar 2009 11:24:42 AM CST
Haven't been able to make a decision on this and this article has helped us in our future advertising. Thank you.
|
|
said this on 13 Apr 2009 1:56:46 AM CST
Globalsewingmachine.com - Sewing Machines Wholesale,Sewing Accessories,Sewing Supplies,Cutting Machine,Lockstitch Machine,Double Needle Lockstitch, Overlock Sewing Machine,Stretch Sewing Machine,Special Sewing Machine,Motor Spare Parts Machine,Accessories ecommerce,Online shopping supplier and more from China.
|
|
said this on 13 Apr 2009 1:57:38 AM CST
Globalsewingmachine.com - Sewing Machines Wholesale,Sewing Accessories,Sewing Supplies,Cutting Machine,Lockstitch Machine,Double Needle Lockstitch, Overlock Sewing Machine,Stretch Sewing Machine,Special Sewing Machine,Motor Spare Parts Machine,Accessories ecommerce,Online shopping supplier and more from China.
|
|
said this on 20 Apr 2009 9:09:18 AM CST
مرکز فروش اینترنتی سفال وفرش وزعفران وسنگ های ساختمانی کاملاً ایرانی
|
|
said this on 30 Apr 2009 6:04:43 AM CST
good like it : i have done for www.tendertiger.com
|
|
said this on 06 May 2009 10:12:53 PM CST
This is a pretty good article but it only gives you the very basics
|
|
said this on 10 May 2009 5:07:39 AM CST
it is a great I like it. many thanks from
http://www.cars4rents.com |
|
said this on 23 May 2009 1:09:33 PM CST
Dale's be joined to you for many years.And your doing great. I have this new website to promote, if you could help? Thanks. My company name: Clicketyklat.
|
|
said this on 08 Jun 2009 9:32:18 AM CST
Thank you for the information
|
|
said this on 09 Jun 2009 2:14:48 AM CST
Thanks, very interesting. I think a little bit of turn-on/turn-off adwords makes so much sense. It is control over advertising like we've never really had before. Just a thought - what do people think of doing a little bit as well with Yahoo.
|
|
said this on 11 Jun 2009 8:01:59 AM CST
Motorama - Over 30 years of quality pre-owned cars. From economic to luxurious to 4x4 and bakkies. We are situated in Goodwood, Cape Town. Call Heinrich + 27 (0) 71 685 9555 or e-mail: motorama@live.co.za, Website: http://motorama.webs.com
|
|
said this on 24 Jun 2009 10:11:05 AM CST
do i haft to pay for it
|
|
said this on 26 Jul 2009 10:32:01 AM CST
จำหน่ายน้ำผลไม้เพื่อสุขภาพ ปลีก-ส่ง บริการส่งฟรี พร้อมคำแนะนำดี ๆ เกี่ยวกับสุขภาพ รับประกันได้ของแท้แน่นอน รับสมัครตัวแทนจำหน่าย รายได้ดี มีความมั่น อิสะ พร้อม ท่องเที่ยวฟรี สนใจติดต่อ ผอ.แสนดี 085-555-9097
|
|
said this on 26 Jul 2009 1:20:40 PM CST
This is a pretty good article but it only gives you the very basics
|
|
said this on 17 Aug 2009 1:41:23 PM CST
Best new models , best prices !!!
|
|
said this on 17 Aug 2009 1:45:08 PM CST
BEST SUMMER DRESS SHOP!
BEST NEW MODELS! WELCOME! |
|
said this on 29 Aug 2009 10:42:38 AM CST
Adwords can be helpful if you are already bring cash in so as to alot for advertising free be's takes up more time bet can help get you started.
http://store.ebay.com/croberts-shopping-express |
|
said this on 29 Aug 2009 10:47:02 AM CST
Adwords can be helpful if you are already bring cash in so as to alot for advertising free be's takes up more time bet can help get you started.
http://stores.ebay.com/croberts-shopping-express P.S. all in all good reading |
|
said this on 04 Oct 2009 5:53:10 AM CST
A Great bit of Guidance to Google Ads, however, It doesn't also state that the Adverts can also appear on popular Network sites that has a huge amount of visibility on the internet. As an SEO Company ourselves we would always advise clientelle to go down the Search Engine Optimisation avenue first and then as a specific for item advertising or hard to market keyword then Google Ads are an option depending on cost per click. As a return on Investment (ROI) the SEO campaign would always outweigh the Google Ads due to the amount of search engines your website appears on. Just from my experiences. Website owners need more of this kind of advice on a daily basis. Thanks
|
|
said this on 23 Jul 2010 7:20:06 PM CST
Excellent Advice!!! I have run dozens of adwords campaigns on Google over the past 5 years with very little success. However, as soon as I began an SEO Campaign with a well known company my web stats began to climb and my adsense account is now showing ROI along with sales stats from my products.
|
|
said this on 23 Jul 2010 7:24:50 PM CST
Please Visit: www.easyworkathome.ws
|
|
said this on 10 Oct 2009 9:45:22 AM CST
Good basic information. Every site is different and you just need to see what works for you.
www.bodydreams.com |
|
said this on 11 Oct 2009 7:03:49 AM CST
We all need encouragement in life right? Check out www.NeedEncourgement.com today!
|
|
said this on 23 Oct 2009 11:28:58 AM CST
Great article. www.eeochelpline.com Has your employer discriminated against you?
|
|
said this on 09 Nov 2009 5:43:58 AM CST
Not bad ... are you looking for car window tinting in Sheffield ... just follow this link for more info: http://tint.yolasite.com
QuickTint |
|
said this on 10 Nov 2009 12:06:29 AM CST
It is easy. Good. I have done from http://www.brandfad.com
|
|
said this on 19 Nov 2009 8:24:20 PM CST
Good basic information....my sites are pretty new and in need of a traffic boost at http://www.huntingforoptics.com
|
|
said this on 21 Nov 2009 9:55:46 AM CST
Google AdWords неподнимает в рейтинге поиска, нечего пи...деть. Дает большую прибыль если портал раскручен, или товар пользуется спросом. Интересно зачем остальные выкидывают ссылки своих сайтов? Если у них все так хорошо налажено, ни ради похвальства :)))
|
|
said this on 30 Nov 2009 1:21:07 PM CST
I have learned that Google ad words can be very expensive. If you have a 10 dollar a budget per day, you will find out that after 11:00am your ads wont show anymore because you have exceeded your budget. I ended up spending too much money on ad words. I decided to put most of my money on bettering my SEO. If you can better you SEO you do not have to worry about spending so much money on ad words.
www.billboardsetcinc.com |
|
said this on 03 Dec 2009 7:21:11 AM CST
It is good
|
|
said this on 07 Dec 2009 5:36:24 PM CST
Adwords is an effective campaign which can bring instant traffics. We must keep close watch to our campaign and its effectiveness. No point getting many clicks but no sales.
|
|
said this on 05 Jan 2010 5:13:48 AM CST
Organic seo is a good method of increase your site traffic, because adword increase your site traffic when your pay more money but organic seo your pay one time and benefit more time.
|
|
said this on 12 Jan 2010 11:47:40 AM CST
This article contain really useful information about good adwords. Nice shearing.
http://foodydrinks.blogspot.com |
|
said this on 18 Jan 2010 2:38:16 AM CST
We have an compentetive rate in Kenya and tanzania safari and Adventure for more information login our website ..
|
|
said this on 27 Jan 2010 11:53:15 PM CST
|
|
said this on 24 Feb 2010 12:35:42 AM CST
Google AdWords has no tech support. Their service is terrible I would not recomend them to anyone.
|
|
said this on 26 Jun 2010 5:14:13 AM CST
This is a right comment. I saw Google ad words is a advertisement service and more search engine provided of that service.
Team http://www.helplinela w.com |
|
said this on 25 Mar 2010 2:37:26 PM CST
Thanks for this steps and tips
|
|
said this on 08 Apr 2010 6:21:04 AM CST
I do not know. But I guess I'll check this out. Nice article. I wonder what about the tech support?
|
|
said this on 14 Apr 2010 8:51:37 AM CST
i try before but didn't work for me...
|
|
said this on 15 Apr 2010 4:50:57 AM CST
Good article. We at The Dentist Abroad.com have not used Adsense yet, as we are currently building up content and going the organic route. However, when we are ready, we will be using Adsense.
|
|
said this on 17 May 2010 1:25:55 AM CST
Good article! I'll try to use google adwords for my project http://ezona.org
|
|
said this on 13 Jul 2010 1:45:24 AM CST
Thank you very much for the infomation. I knew a little, but now I think I know more.
|
|
said this on 30 Jul 2010 3:56:14 AM CST
GOLDLAND WATER PROJECT EQUIPMENT CO., LTD. is Chinese water meter manufacturer supplying various types of quality water meters, spare parts,valves,Copper Fitting & Flange
|
|
said this on 06 Aug 2010 2:33:13 AM CST
Google Adwords does get you traffic quickly, but it's a steep and expensive learning curve for most people - the Adwords interface is frighteningly complicated and the support is hit and miss - I agree that for multi-billion dollar business not having phone support is appauling... if they want us to spend 1000's $ with them each year then they should help a lot more... I get more personal help from the local grocer when I buy a pound of tomatoes !!
|
|
said this on 26 Aug 2010 5:27:24 AM CST
SportBooker Mansion88
20% Sign-up Bonus Promotion |
|
said this on 26 Aug 2010 5:28:52 AM CST
Shopping Campaign - Campaign Shopping
We have more than 6 million items and offer you a best price and special discount. Most items was free shipping in US. Looking for cheap product at ShoppingCampaign.com |
|
said this on 16 Oct 2010 7:36:01 AM CST
Google Adwords makes it easy to promote our ad for a very extensive traffic .. thanks for the info
|
|
said this on 11 Dec 2010 10:21:53 AM CST
Thank you, I am very grateful for this letter. I'm already using Google AdWords, but only through an intermediary company (It's expensive!!!).
|
|
said this on 27 Dec 2010 5:11:12 AM CST
Thanks for the tips on Google AdWords,Keep the tips coming.
|
|
said this on 04 Feb 2011 7:39:39 AM CST
We use Google adwords, The conversion rate seems to be higher with them, over those who just find out site www.Ealtbay.com
|
|
said this on 10 Feb 2011 4:55:09 AM CST
Thanks for the information. I would be reading your articles regularly from now on. If you really want to curb out embarrassing sexual disability from your body, then it’s time to employ VigRx plus pills. You can buy and find more information about Vigrx plus and its ingredients online from http://www.penisenlargementways.com/.
|
|
said this on 22 Feb 2011 1:02:13 AM CST
ya this is awesome post for increasing targeted traffic to the website, and it's really workable and you can get fast return..
thanks for shearing.... |
|
said this on 09 Mar 2011 3:56:51 AM CST
Thanks for sharing so good article about Google ad words.
|
|
said this on 10 Mar 2011 9:00:12 AM CST
Very good information..it helps me for http://slickdeals2buy.com
|
|
said this on 31 Mar 2011 4:38:56 AM CST
Some of that is true!
|
|
said this on 07 Apr 2011 8:23:08 PM CST
This information is i look for long long time ago, thank very much for information.
Land For Sale in Lombok |
|
said this on 29 May 2011 7:17:00 AM CST
Türkiyenin en kaliteli, çeşidin çok olduğu erotikshop sitesi, erotik marketin adresi, her türlü zevk ürünleri, aletleri bulunur.
GSM:0535 429 46 01 GSM:0543 664 70 81 ErotikShop, Geciktirici Sprey, Penis Büyütücü Hap, SexShop, Realistik Manken, |
|
said this on 29 May 2011 7:19:57 AM CST
ErotikShop, Geciktirici Sprey, Penis Büyütücü Hap, SexShop, Realistik Manken,
Türkiyenin en kaliteli, çeşidin çok olduğu erotikshop sitesi, erotik marketin adresi, her türlü zevk ürünleri, aletleri bulunur. GSM:0535 429 46 01 GSM:0543 664 70 81 http://www.erotikshop90.com erotikshop90@hotmail.com |
|
said this on 01 Jun 2011 3:44:48 AM CST
adwords is where Google is getting its money from,
I tried it , its working but costing so much.. so ı tries SEO , much better returns.. Dont only rely on adwords !! |
|
said this on 25 Jun 2011 10:08:41 AM CST
Did you order their pen style ecig and if so how did it function?
http://www.onlyecig.c om |
|
said this on 02 Jul 2011 7:37:09 AM CST
mükemmel bir içerik diyebilriz :D
|
|
said this on 02 Jul 2011 7:37:10 AM CST
mükemmel bir içerik diyebilriz :D
|
|
said this on 18 Jul 2011 11:32:19 AM CST
LPMP Gorontalo Bloggers are looking for articles about google adwords, thanks for the enlightenment of your knowledge.
|
|
said this on 23 Nov 2011 8:55:22 PM CST
Good article, rather short. This really is just the basics. With no real support from Google on AdWords, making a decision can be hard. I'm still debating on this.
|
|
said this on 31 Dec 2011 1:59:52 PM CST
Hello! afececg interesting afececg site! I'm really like it! Very, very afececg good!
|
|
said this on 26 Jan 2012 7:02:40 AM CST
Wow, this is great .. if that!
Thanks for the information, an article of great value .. eh! Now I am going to proclaim to google adwords, thanks ..! |
|
said this on 02 Feb 2012 9:44:23 PM CST
An article first, thanks for sharing valuable information like this ..!
Continue to share new information, thanks ..! Greetings..! |
|
said this on 06 Feb 2012 4:35:08 AM CST
But I guess I'll check this out. Nice article. I wonder what about the tech support?
|


Author/Admin)