Improve the performance of your PPC campaigns
Creating a profitable pay-per-click campaign isn't that easy. First, you need to pick the proper PPC platform. Then, it's time to choose the ad type, your budget, a bidding strategy, the target audience, relevant keywords, and so on. Finally, you will have to design high-performing landing pages, and then track the performance of your ads.
7 entrepreneurs share their tips for managing stress
Business owners live a very stressful life, and this explains why many of them are likely to feel depressed. Fortunately, there are several things that everyone can do to manage stress: connect with people you like, exercise, have a selfless approach to life and business, balance work pressure with other areas of your life, and so on.
23 ideas for dramatically better email campaigns
With email marketing, you are supposed to offer your customers a lot of value, with the goal of keeping them engaged with your brand, and (hopefully) get them to buy your products and services. To achieve this goal, make sure that your emails humanize your brand, include useful downloadable resources, tell readers what they should do next, etc.
Creating engagement: tips for better site content
How do you create high-quality website content that is linked with, and thus easily identified with your brand? In other words, what keywords and text structure are needed to make it easy for visitors to understand and digest your company's information? By addressing these issues, your target audience is more likely to visit the site again.
8 tips for searching Google like a pro
These days there's a lot of information on the web. In fact, we've got access to so much info that we're having a hard time trying to find the proper search results. Fortunately, Google has implemented several useful search operators, and Rick from RicksDailyTips.com has created a nice article that will help you get rid of all the irrelevant results.
10 time management tips that really work
As a business owner, you are probably interrupted from your productive activities at least a few dozens of times each day. To increase productivity, you should take a week to record the time you're spending on various projects and activities, and then create time blocks that are dedicated to high-priority tasks, conversations, and so on.
35 best mobile photography tips
Lots of smartphones include decent cameras, and most top-of-the-line models can take pictures that will easily rival the ones that can be captured using expensive, dedicated cameras. To make the most out of your smartphone camera, you will have to obey some basic rules, though. Read this article and I guarantee that you'll love it!
The best Amazon Echo tips and tricks
The e-Commerce giant has built several devices that work using Alexa, such as Amazon Echo, the Dot, etc. However, if you want to use your device to its full potential, you should add the preferred "skills" to it, including games or fitness exercises, for example. Recent software updates have made it possible to add new skills using your own voice.
7 useful tips for every Apple Watch owner
watchOS, the operating system that runs Apple's Watch, has quite a few hidden features. This article will teach you how to get to notifications in a jiffy, how to locate a missing phone, how to use the watch as a remote for your TV, how to change the app grids, how to unlock your Mac using the watch, how to turn off audio controls, and more.
6 video marketing tips for everyone
Most modern marketers agree that video content rules these days. To make sure that your video resonates with your targeted audience, encouraging people to trust your brand and take the desired action, be sure to hook your audience by telling a nice story, evoke positive emotions, use high-quality visuals and appropriate soundtracks.
Experts share tips for World Password Day
Most of us create, and then need to remember more and more passwords each year. Sadly, many people continue to use weak passwords; to give you an idea, "123456" continues to be the most frequently hacked password. And to add insult to the injury, lots of people continue to reuse passwords across various Internet accounts.
How to run engaging Instagram giveaways
Did you know that more than 80% of Instagram users follow companies as well? However, business owners can increase their reach on this platform by running giveaways. To make sure that they're successful, choose a proper prize, determine the entry criteria, decide on a goal, select a campaign hashtag, use a time limit, and then launch & promote it!